![[Empathy with AI] Preparing Interview Session Using ChatGPT](/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fwww.notion.so%252Fimages%252Fpage-cover%252Fnasa_space_shuttle_columbia.jpg%3Ftable%3Dblock%26id%3D17c20fbb-a154-80ac-b7f7-dd36c4c6decc%26cache%3Dv2&w=3840&q=75)
In the previous story, we tried to incorporate AI to find problems, competitors, and target users for our future products. The results are pretty good, but we must be mindful of AI's limitations, so fact-checking and cross-referencing are mandatory steps.
At the next stage, we can use AI tools to simulate a conversation with a made-up persona. We can start with these to map out the main themes, but keep in mind that we will probably get very generic and stereotypical data.
Hopefully, research tools will advance to accept real past research and then utilize it to generate more relevant, realistic, and meaningful insights for us. Until then, with the right mindset and a deep awareness of the limitations, we can still pick ideas worth digging further based on a fictional interview. For that, we’re going to ask GPT to generate an interview script and the responses, and from now on, we can conduct an actual interview session.
We will see how that turns out. We can just ask GPT to create the interview script.
Can you provide me with an interview script that would reveal the factors that make MetaQuest 3 appropriate for everyday usage as a virtual gym application?
The result:
We can see the AI is performing fairly well. It is important to remember that real users cannot be replaced in the process and that GPT interviews will only provide you with largely generic and stereotypical data.
Let us observe how the interview may run.
Can you turn this interview script into an actual interview conversation with a potential user of the VR gym application on Meta Quest 3 based on the interview script that you provided earlier?
The result:
The majority of these generated interviews lack the nuance and detail that would be present in an interview with a real person because the results are based on demographic data, statistical interpretations, and other sources. Also, the conversation does not match the script that was provided earlier.
This is why it is crucial to always involve actual users in the process, and its good to even use AI-generated data to supplement the actual data from interviews. AI-generated insights will not be able to fully replace human dialogue yet. For now, consider them as hints or simply interesting directions.
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Additional resources for personas:
- The AI Toolbox for Innovators: A free tool for creating personas.
- DALL-E 2: Help us generate images for our personas.
- Poll the People: Help us to use more than 500,000 human panelists to perform consumer research. It then uses ChatGPT-powered AI to analyze survey responses, quickly extracting key insights
- User Persona: Allows us to enter a description of your service or product and creates a user profile.
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